Client: Whale Guardians™
Challenge: Ever since I co-initiated the Climate Giant proposition for Whale & Dolphin Conservation I’ve been deeply in love with whales and their amazing role in marine ecosystems that are so vital to the planet and the human species. This has led me to get involved with Whale Guardians™ who are solely dedicated to preventing unintentional ship strikes with whales. This is one of the main causes of human inflicted death for whales.
Solution: My involvement is pro bono and involves everything having to do with innovation, strategy, experience design, proposition design and marketing. Also I’m representing Whale Guardians™ on international shipping industry conferences like CLIA 24 in Genoa.
Image by Delphi Waters, co-founder of Whale Guardians™
Client: Blue Carbon Society / Department of Marine & Coastal Resources Thailand / MQDC
Challenge: Developing an experience masterplan for a marine research facility, conservation and rehabilitation center for dugongs, seagrass and sea turtles in the Andaman sea in South Thailand. A pre-feasibility study to map the necessary conservation measures to restore critical dugong populations.
Solution: Our involvement included a round of marine conservation expert interviews and marine research / rehabilitation site visits around the globe. We then translated our insights into the design of an ecosystem that included a physical facility as well as partnerships, educational programs, community engagement, and international collaboration. Experience design and site development embedded in a strong stakeholder network, community participation and partnerships.
Client: MQDC Thailand
Challenge: Developing an experience masterplan with key internal and external stakeholders for a flood resilient mixed use development in the Chao Phraya River in Thailand. Involving seasonal flooding measures, stilt and floating homes, an extensive electric water mobility ecosystem, regenerative nature conservation and mixed use programming.
Solution: During the first year of this engagement our work focused on creating the ‘living with water’ strategy for key stakeholders, zones and programming elements. This included the experience design of civil engineering measures and water mobility solutions, as well as the water resilience and experience design of housing, retail, hospitality and attractions. Our work involved the alignment of over 60 internal team members and 10 different external experts and consultants. Our ‘living with water’ strategy has become the shared foundation and design guideline for the project.
Client: MQDC Thailand / Livework
Challenge: Aligning a very large group of stakeholders in a very complex downtown Bangkok urban transformation, using people insights, co-creation, joined imagination and shared purpose as driving force.
Solution: contextual research, stakeholder alignment, co-creation and a unified experience based masterplan. Using insights, tools, workshops and imagination to align a very diverse group of stakeholders around a shared purpose.
Client: Whale and Dolphin Conservation / self initiated
Challenge: Helping a whale conservation NGO leverage the carbon sequestering capacity of whales to target a new donor audience with a new message. Making whale conservation part of climate change activism.
Solution: from a self initiated idea for a whale conservation carbon offsetting scheme to a full fledged partnership with Whale and Dolphin Conservation, and a consortium with Deloitte, Rewild Creative, and Raw London, to set up a B2B fundraising proposition called the Climate Giant Project. Creative strategy, concepting, target group analysis, journey design.
Client: Centrum Beeldende Kunst Zeeland / het Verdronken Land van Saeftinghe
Challenge: Because of environmental legislation and to compensate for Antwerpen Harbour shipping rights, the Hedwige and Prosper polder next to Saeftinghe, must be ‘given back’ to the sea by cutting the dykes. A valuable new nature reserve will emerge but farmland, livelihoods and communal history will be lost. How can art, and artists, give expression to the paradoxes of this drowned land and the pain and joy it brings? This what Saeftinghe 2021 Weids & Intiem sets out to explore.
Solution: coaching the artists, take part in debates, contribute to the publication.
Client: MQDC / Forestias / Livework
Challenge: Envisioning a fully sustainable and nature based urban mixed use development in the south of Bangkok and translating ambitions into concrete experiences and services for the site’s many different stakeholders.
Solution: An experience masterplan and experience portfolio bringing the brand to life in concrete multi stakeholder experiences, including back end design for digital infrastructure and staff roles.
Client: MQDC / Lotus’s / Livework / MVRDV
Challenge: repurposing a supermarket plot in On Nut, Bangkok, to accommodate a mixed use housing / office / retail block that takes into account On Nut’s identity and history.
Solution: An experience masterplan that involves the local community, and gives room for On Nut entrepreneurs and families to enjoy community markets, urban agriculture and shared living and working facilities. Research, concepting, masterplan briefing for MVRDV.
Client: GALP / MVRDV / Livework
Challenge: Engaging the community in a large urban transformation of a refinery site that will span over a decade, and will entail mixed use waterfront developments including housing, offices, a maker district, a university campus, sports facilities, cultural facilities and a range of mobility solutions.
Solution: Contextual research, a global community engagement benchmark study and a community engagement strategy rolled out in first engagement prototypes
Client: City of Amsterdam / Royal Haskoning DHV / Livework
Challenge: Enabling the municipality and police of Amsterdam to arrive at a better crowd monitoring and crowd management solution for the Red Light District, including the emotional and experience perspectives of tourists, residents, workers, guides, and security staff.
Solution: Contextual research in the street, stakeholder mapping, co-creation with key stakeholders, 10 co-created concepts, 3 implemented prototypes.
Client: Vereniging Nederlandse Gemeenten / Livework
Challenge: Training municipality staff in design thinking, service design and citizen centric innovation?
Solution: a bespoke training program designed, delivered and scaled to 30 people from municipalities all over the Netherlands. Focus of the training was how to generate ideas that are worth implementing and how to take them to implementation.
Client: City of Rotterdam / Business Design Agency / Livework
Challenge: Finding a sustainable solution for bicycle parking in and near the Rotterdam train station, and deal with the enormous amount of parked bikes that are never used?
Solution: Contextual research, mapping bike parking patterns, co-creation with key stakeholders, defining key strategic priorities for interventions, roadmapping.
Client: Heijmans / Business Design Agency / Livework
Challenge: Creating a service portfolio that will allow Heijmans to offer smaller footprint housing, both in m2 as in carbon and energy footprint. Providing user value with serviced living that compensates for less physical space.
Solution: A taxonomy of services for smaller footprint living, insights in buyer/tenant trade offs, and a service innovation roadmap to develop a service ecology with partners.
Client: Schiphol Airport
Challenge: Improving the pedestrian experience for the new Schiphol departure hall, taking into account the full traveller and visitor journey, and realizing that pedestrian traffic is one of the key business drivers for Schiphol airport.
Solution: a mapping of various pedestrian typologies, journeys and drivers and barriers in their pedestrian journey. Co-creation with master planners, customer experience teams and architects.
